We almost should have led with “Hipster Nelly”, but that sounds way less thug and Nelly deserves more respect than that. So let’s throwback to circa 2002 when Nelly dropped the video clip for Dilemma, which featured Kelly Rowland.
Talk about a dilemma, for 14 years the music world has lived in wonder, asking each other just what instilled Nelly to hit up love interest Kelly Rowland via an excel spreadsheet.
One of music’s most thought provoking, modern day folklores, long have we all thought, “ you know, just, cos”, but nope. Defending his technological texting choice, it was revealed during an interview with The Project that Nelly thought it was the “thing” at the time:
That was the “thing” at the time. Um really? Sorry Nelly, but in what period of instant messagings existence has it been cool to hit up bae through excel?
But, each to their own. At least we finally have an answer to this piece of modern day music folklore.