Though Canadian soul-pop singer/writer Ali Gatie is new to the scene, he's been turning heads with his lilting, breezy new song It's You.
The song is already #24 on Australia's ARIA Charts and now the 21-year-old has dropped the love song's music video - a warm, nostalgic film-style video showcasing all the different types of love around us.
The video finds us following people of different races, ages and religions as they fall in love - Ali's riding in the cab with them all and it's a poignant way to get across the point that no matter who you are, we can all relate to the feeling of needing to be loved.
Ali might be new to the scene but don't be fooled, he has a whole family of rabid fans around the world already. His sombre, emotive tunes have been resonating with fans in his hometown of Toronto, in the Middle East where he spent a lot of his youth and across the US and Australia.
He's already got over 11 million listeners on Spotify, over half a million followers on Insta and it's only rising - prepare for the takeover of Ali.