When Eminem rapped about his "mom's spaghetti" on the huge track Lose Yourself, he created a moment in hip-hop that would be spoken about forever.
He's seizing that moment and turning it into a business opportunity, announcing that he'll be opening a restaurant in Detroit called Mom's Spaghetti. He's teamed up with Metro Detroit restaurant group Union Joints, who also helped with the Mom's Spaghetti pop-ups back in 2017.
The restaurant will serve spaghetti with and without meatballs, as well as a "s'ghetti sandwich". There will also be a place called "The Trailer" for Eminem stans to hang out.
A commercial has been playing in Detroit to mark the imminent opening of Mom's Spaghetti, and it's very amusing. In the commercial, Em vomits up a carton of spaghetti into the Detroit River, all the while being the size of the surrounding buildings. Normal stuff.
The commercial's been made to look like a local restaurant-style ad, with the visual quality (or lack of quality) to match. It's very entertaining, and clearly, Em's having a lot of fun with this new venture.
You can check out the commercial below, which includes a number to ring to find out more about the restaurant. Is anyone else craving some spaghetti right about now?