17-year-old Memphis rapper NLE Choppa has only been making music for a short time, but he's already got people's attention - thanks in part to how cinematic his music videos are.
To celebrate the release of his latest track, Walk 'Em Down featuring Roddy Ricch, here are five of Choppa's best music videos, and what makes them so great.
READ MORE: Get To Know NLE Choppa Before He Blows Up
Step
Step is off Choppa's debut EP, Cottonwood (named after his neighbourhood), and the music video is as frenetic as the track is. In the video, he walks, dances and glides through a school hallway - all while wearing a Death Row Records chain.
Cottonwood proved that musically, Choppa could match it with the best in the industry, saying in an interview with Complex that when listening to the EP, "Every song is going to hit you in a different way. Every song is going to be relatable." It's music videos like Step that prove he can get it done in the booth and when filmed.
Shotta Flow (Remix) feat. Blueface
The video for the remix for Shotta Flow would be the first time NLE Choppa and director Cole Bennett work together, but it wasn't the last. Fair enough, too, given the chemistry Choppa, Cole and feature artist Blueface had in the music video.
In the video, the duo are just messing around, having as much fun as possible. They're not alone, either, as the video shows them hanging out with some mates - as well as tucking into a feast. Honestly, this seems like it seems like a great excuse to get everyone around and have one hell of a party.
Famous Hoes
Choppa hangs with the squad, and he's not afraid to show it. In Famous Hoes, he keeps it real with his crew, and if you mess with him, you'll cop their wrath.
Famous Hoes showcases what makes Choppa's music videos some of the most fun to watch right now - even when they're short and to the point, there's always something going on. You can't watch them just once, otherwise you'll miss something going on that'll catch your eye next time you click play.
Side
Despite the fact that Choppa's becoming a star, he's not about to forget his roots. In the music video for Side, he pays homage to Memphis alongside his parents, who can't help but get swept up in his energy.
That's how we feel about his music - he's one of the hardest-working rappers in the game right now, releasing singles and music videos in quick succession, but when they're as good as his output, we just hope he keeps them coming.
Camelot
Teaming up with Cole Bennett again, Choppa is up to no good in the music video for Camelot. He's meeting up with his boys for a showdown with another crew - and the police are onto him. However, he gets by them by wearing a disguise.
It's hard to deny that Cole and Choppa work well together - after all, Cole is renowned for his work with hip-hop artists. Camelot is definitely one of Choppa's hardest songs, and it's got the music video to match.