By now we should know that Kanye rarely does things the way he says he will and the rollout of his Yeezy Gap line proves just that.

The rapper/designer/one-time presidential candidate signed a 10-year deal with Gap last year valued at $10 billion and anticipation for the first drop has been high.

At 3am New York time last night the drop finally happened. A blue, recycled nylon jacket was projected onto various building around the US with a QR code that led you to the Gap website.

Gap is currently selling the jacket as a pre-order for the third quarter of this year for $200 USD. Unfortunately, it's currently a US-only product but given the wide availability of Yeezy now, an international drop is surely not off the cards. 

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As well as hijacking walls with the image, the Gap Instagram has been cleared to make way for a post of the blue jacket and the Yeezy logo. 

Kanye was spotted recently in Los Angeles wearing the jacket as well as a mask covering the entirety of his face. He's been virtually silent on social media this year following his highly publicised divorce to Kim Kardashian and a string of activity on Twitter in 2020. 

Check out the jacket below.

 

 

 

 

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A post shared by Gap (@gap)