Meet New York artist Pardison Fontaine, the name you're soon gonna be hearing inescapably.
The rapper and songwriter is a long-time friend of Cardi B - even cited as a co-writer on her breakout hit, Bodak Yellow - and now he's brought out his own slice of absolute fire, Backin' It Up.
Enlisting Cardi for the track, Pardi and Cardi are a match made in heaven. Both bringing an unmatched sense of energy to the hard-hitting track, the video follows the pair hustling in warehouses, pizza joints and finally, on a dancefloor.
Cardi even posted a throwback video of her partying with Pardi ages ago, saying, "Pardi has helped me a lot with my growth and development as a recording artist. I’m really happy to be joining him on his next single BACKIN’ IT UP ... I did the song and shot the video while I was 5 and a half months pregnant! I was cranky as fuck but I knew that it was going to be a Hit! Hit! Hit!"
This was before Love and Hip Hop when my IG started blowing up... Me and my nikka @pardi came a long asssss wayyyy. One of our close mutual friends from Newburgh @ashcash_legit put me and @1oo1fm @achontishanise onto his music and we always believed he was going to make it! Pardi has helped me a lot with my growth and development as a recording artist. I’m really happy to be joining him on his next single BACKIN’ IT UP, which will be dropping later on! I did the song and shot the video while I was 5 and a half months pregnant! I was cranky as fuck but I knew that it was going to be a Hit! Hit! Hit!
Pardison, on the other hand, has been slugging it out for years on the rap circuit. He told Beats 1 that he and Cardi go way back. "That's my dog. That's my day one. When she was working in the clubs, I was going to those same clubs trying to get my record played. We had mutual friends too. They would put her on, and she would play [my music] in the car."
The 28-year-old says Kanye and DMX were early influences, telling XXL, "That whole first College Dropout was like, 'Ohh.' I feel like 'Ye was like a bridge between what was going on and what we got now. Before [Kanye], you was either Common or you was Beanie Sigel. So Kanye came and he was like, 'Nah, I'm this. I'm with them, but I'm doing this whole other wave.'
"I used to go to church like five times a week. Coming up, I was in church all day, everyday. We wasn't able to listen to rap. Thinking about it, [Kanye and DMX] both had a lot of biblical references in a lot of their music. [DMX] had whole prayers, so it was easy for me to gravitate to it. 'It's easier to sin but it hurts my heart.' I'm like, 'Yo, this is me. He's talking to me.'"
We think we'll be hearing great things from Pardi - stay tuned.