Rich Brian Unveils Cinematic 'Yellow' Video

  • Rich Brian Unveils Cinematic 'Yellow' Video
    POSTED Jun 27 2019

    Rich Brian

    LA-via-Indonesia rapper Rich Brian has a super compelling story when it comes to how he made it in the genre - having taught himself English by watching YouTube videos and listening to Childish Gambino, Tyler, The Creator and Macklemore, now Rich Brian is one of the game's strongest and most enigmatic rappers.

    With a unique immigrant perspective unlike many of his contemporaries, his latest song Yellow is out today and it follows the experiences of the Asian diaspora and the struggles of fitting into a foreign country.

    "I want kids from all over the world to feel like they can make it no matter where they’re from,” Rich Brian explains. “I see myself in the same boat that many have traveled in before in hopes of reaching something better. This song is for the past, present, and future generations who brave new worlds with nothing guaranteed.” 

    The video is crazy cool too - it's got special effects that allude to the feeling of "identity suffocation" that many immigrant youth often feel, a killer burning house scene and an amazing montage towards the end that feels like one of those faded nights with your friends.

    Yellow arrives with news of a new album from Rich Brian too - The Sailor will be out next month on July 26th on 88rising as the follow-up to last year's Amen.

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Submitted by Site Factory admin on Thu, 27/06/2019 - 13:43

Rich Brian

LA-via-Indonesia rapper Rich Brian has a super compelling story when it comes to how he made it in the genre - having taught himself English by watching YouTube videos and listening to Childish Gambino, Tyler, The Creator and Macklemore, now Rich Brian is one of the game's strongest and most enigmatic rappers.

With a unique immigrant perspective unlike many of his contemporaries, his latest song Yellow is out today and it follows the experiences of the Asian diaspora and the struggles of fitting into a foreign country.

"I want kids from all over the world to feel like they can make it no matter where they’re from,” Rich Brian explains. “I see myself in the same boat that many have traveled in before in hopes of reaching something better. This song is for the past, present, and future generations who brave new worlds with nothing guaranteed.” 

The video is crazy cool too - it's got special effects that allude to the feeling of "identity suffocation" that many immigrant youth often feel, a killer burning house scene and an amazing montage towards the end that feels like one of those faded nights with your friends.

Yellow arrives with news of a new album from Rich Brian too - The Sailor will be out next month on July 26th on 88rising as the follow-up to last year's Amen.

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