Sampa The Great released one of the best Australian albums of 2019 with her debut album The Return, and she's just dropped a new visual for Time's Up, one of the standout tracks off the album.
It's been a huge 12 months for Sampa and her debut album, as she won the AMP title for The Return, as well as winning an ARIA for her single Final Form.
The video, which sees her working with director Sanjay De Silva, and features fellow Melbourne rapper Krown, is a powerful visual for Time's Up. The message behind Time's Up is as relevant as ever, as Sampa calls for real change in the Australian music industry on the track, not just performative action.
Speaking about the track, Sampa says, "Time's Up is a track that was made to reflect a conversation between 2 young black artists about the Australian music industry. With the current atmosphere it’s an important time to address systemic racism within the music industry, especially as it slowly rebuilds.
"Allyship should never be performative and as we continue past blackout day, all music orgs/labels should be put to task in bringing forward their initiatives for real change within their industry."
Alongside the release, Sampa has announced she's partnering with Melbourne-based, culturally responsive therapy practice Pola Psychology to raise funds to help African youth access safe and appropriate mental health care.
Speaking about the partnership, Sampa says, "The labour put on marginalised people to have to address systemic racism every day means more trauma and pressure on our mental health and emotional state.
"I’m partnering with Pola Psychology a Naarm (Melbourne) based therapy practice to make sure African youth/musicians can access culturally appropriate mental health care in their own community, by their own community. At a time like this, it’s important to let my friends and the wider African community know that this support exists and our health matters."
You can donate to the cause here, and check out the video for Time's Up below. It's a great video for a track that has a message the Australian music industry needs to listen to and take onboard.