Someone Has Created A Deepfake Version Of Travis Scott And It's Deeply Disturbing

  • Someone Has Created A Deepfake Version Of Travis Scott And It's Deeply Disturbing
    POSTED Feb 13 2020
    Travisbott
    Vimeo

    Digital agency space150 recently created an entirely AI-generated song with lyrics and melodies based on Travis Scott's music, and it's deeply scary.

    The creative team spent two weeks feeding lyrics into a text generator, and it created a track called Jack Park Canny Dope Man, by a deepfake version of Travis Scott called Travisbott. Fitting name indeed.

    READ MORE: The 2020 Coachella Line-Up Is Here And It's Stacked Full Of Aussies

    The song came with a music video, and we're not quite sure what to make of it. The track is full of Scott's signature ad-libs, and features a liberal use of auto-tune.

    If you pay attention to the lyrics, they don't make much sense - but it definitely does sound like a Travis Scott song.

    Ned Lampert, executive creative director at space150, told Adweek why they created the project, saying, “We were sort of fascinated with like, ‘What if we tried to make a song — like an actual good song — by using AI and basically creative directing AI?. And so we chose Travis Scott just because he is just such a unique artist and he has a unique sound and everything sort of has an aesthetic to it, both audibly and visually.”

    All jokes aside, the video does raise the question of whether musicians will become obsolete in the future. If AI is able to replicate such signature artists, then maybe artists won't be needed at all - instead, we can just hire deepfakes.

    That idea is something that Grimes raised on the Mindscape podcast late last year, saying, “Once there’s actual AGI (Artificial General Intelligence), it’s gonna be so much better at making art than us. Once AI can totally master science and art, which could happen in the next 10 years, probably more like 20 or 30 years.”

    Check out the track below - but fair warning, it's very unsettling...

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Submitted by Site Factory admin on Thu, 13/02/2020 - 08:05


Travisbott
Vimeo

Digital agency space150 recently created an entirely AI-generated song with lyrics and melodies based on Travis Scott's music, and it's deeply scary.

The creative team spent two weeks feeding lyrics into a text generator, and it created a track called Jack Park Canny Dope Man, by a deepfake version of Travis Scott called Travisbott. Fitting name indeed.

READ MORE: The 2020 Coachella Line-Up Is Here And It's Stacked Full Of Aussies

The song came with a music video, and we're not quite sure what to make of it. The track is full of Scott's signature ad-libs, and features a liberal use of auto-tune.

If you pay attention to the lyrics, they don't make much sense - but it definitely does sound like a Travis Scott song.

Ned Lampert, executive creative director at space150, told Adweek why they created the project, saying, “We were sort of fascinated with like, ‘What if we tried to make a song — like an actual good song — by using AI and basically creative directing AI?. And so we chose Travis Scott just because he is just such a unique artist and he has a unique sound and everything sort of has an aesthetic to it, both audibly and visually.”

All jokes aside, the video does raise the question of whether musicians will become obsolete in the future. If AI is able to replicate such signature artists, then maybe artists won't be needed at all - instead, we can just hire deepfakes.

That idea is something that Grimes raised on the Mindscape podcast late last year, saying, “Once there’s actual AGI (Artificial General Intelligence), it’s gonna be so much better at making art than us. Once AI can totally master science and art, which could happen in the next 10 years, probably more like 20 or 30 years.”

Check out the track below - but fair warning, it's very unsettling...

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Someone Has Created A Deepfake Version Of Travis Scott And It's Deeply Disturbing
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