Sydney-based rapper BVLE (pronounced BALE) has just dropped the melodic FGS (which stands for 'For Goodness Sake'), and we're premiering the video for the track right now below.
Directed by Burrows Digital, the video sees BVLE reflecting on what's most important to him, and the people that matter to him. It's a dark, gritty video, and BVLE has some serious acting chops.
BVLE describes himself as a "seasoned misfit", and he uses music to feel connected with the rest of the world. He's always felt out-of-step with the rest of society, and music helps to ground him.
FGS sees BVLE battling with his demons, as well as staying loyal to those that matter most to him. He says, "I started the song with ‘waking up, I just flipped a page – yesterday, I’m better than’, this was to stress my growth, my ambition to be better despite the setback.
The video's ending is one that'll take you by surprise, but it's also representative of the message that BVLE is conveying. Sometimes, it's the ones that you love that hurt you the most - that's all we'll say about it.
Check out the video for FGS above. If you're a fan of J. Cole or Drake, you'll enjoy BVLE's sound. He takes influence from Nigerian culture, and his flow merges elements of hip-hop, pop and R&B to make tracks that are insightful, but get you moving. It's the best of both worlds.