When you think of the next superstar hip-hop collective, you might not be expecting them to come from Vermont in the US. However, 99 Neighbors are all about shattering expectations, and after dominating the Canada scene in 2018, they've exploded globally in 2019. Formed around the trio of rapper/singer Sam., rapper HANKNATIVE and producer Somba (as well as some other friends), it's high time you became familiar with your new favourite hip-hop group
Earlier this year the group released their debut project Television, a culmination of the hard work they'd been putting in up until that point. It's an album that talks about topics relevant to young adults everywhere, which is why it's resonated with so many people.
The group knows when to hold back, and when to go in. Redrum from the project is a story about meeting the devil, and given just how talented the group are, maybe they struck a deal with the all-powerful being?
Speaking to Coup De Main, the group said their main goal is "to provide a platform for our artists to create the music or art that they want to make. Both natural expression and free artistry are crucial in reference to individual artists' identity and how they function as a larger part of the collective". The group is all about supporting each other, and that comes through not only their music as 99 Neighbors, but their solo output.
On Ripstick, HANKNATIVE provides a hook that's festival-ready, while the group spits over a Somba-made beat that's reminiscent of every hip-hop producer that's worth giving a damn about in 2019, while also putting his own individual flair into it.
Their latest single, 19, is more of an introspective look into the mindset of each member from the band, and proves that while they can get a crowd hyped, they know when to reel it in, and really connect with their fans. Talking about the song, the band said, "This is the first song we made after releasing our last album Television, and was the first song we made this year.
"It's representative of where we were at, we were making music because it was all we had. We made the song before the album had received any attention from labels and before many of our new fans discovered us. The song started an experiment in form and structure that gave us the experience we needed to create our next single."
We can't wait to follow 99 Neighbors as they continue to make waves in the hip-hop scene, and continue to carve out their own lane. From their music, to their visuals and graphics, the band is all about doing things in-house, and it's clear that while they're only just starting out, they've got long-term goals in mind.