UK producer Elderbrook isn't just a brilliant musician. He also knows how to make us laugh every time he posts on Instagram. He loves to communicate with fans using Instagram, and it's a great way for him to show fans what he's up to, while also giving people something to laugh at. He's able to give people a bit of human connection in their day and reminds people to have a laugh.
He's just released his new album, Why Do We Shake In The Cold? and it's a great look at the human connection that everyone needs, even if they don't acknowledge it. Speaking about the album's title and its themes, Elderbrook says, "This is about people needing people. The idea that we shake in the cold to let other people know that we need them close. Though I'm not sure this is a scientifically valid theory, the idea is something that I love. That we show we are sad to let others know we need them.
"That's why I named the album after Elderbrook's theory of humanity and shaking. A lot of this album explores themes that are based around people needing people and I couldn't think of anything more perfect."
Why Do We Shake In The Cold? is a great look into the mindset of those looking to understand their humanity, and why it's so important to our existence. We don't always know why we do what we do - it's sometimes happening on instinct. Album highlights My House, Back To My Bed and Down By The Bay all capture the beauty of human existence, while celebrating the imperfections of those around us. That's what makes us unique. The album has something for both old and new Elderbrook fans - there's some great electronic songs, but there's also elements of psychedelica, pop, rock and soul infused into each track. It's a smorgasbord of electronic delight - you'll definitely find something you enjoy about the album.
Back to why Elderbrook's social presence is so life-giving right now - there's just something hypnotising about Elderbrook's Instagram posts. There's goofy confidence that oozes from each post. He knows he's not the most technical of dancers in the world, but he still gives it everything he's got. He knows he's being a little bit silly, but he's still more than happy to put himself out there. It's especially refreshing in 2020, a year where things flipped on its head, to see an artist willing to make fun of themselves. There are countless examples of artists guarding their personas closely. With Elderbrook, what you see is what you get.
Elderbrook's Instagram also helps to break down the barriers between the artist and fans. Social media can often remind us that musicians, and celebrities in general, experience the world in a different way to the average fan. There's none of that present in Elderbrook's Instagram. Take the below example of the "official dance" everyone's supposed to perform when listening to his music. It looks quite ridiculous, but you can't help but get swept up in the goofiness. There's a knowing wink and nod from Elderbrook. He knows that it's not the most graceful of movements, but he doesn't care. It's fun!
Elderbrook's collaboration with Rudimental, Something About You, has a music video that challenges toxic masculinity. It features a group of men at a therapy session, and one by one, they begin to dance. The video's crescendo sees them all dancing together - letting go of the notions that you have to be stoic and unemotional to be a man. It's this energy that Elderbrook's Instagrams convey. They're challenging the notions of what it means to be male - he's willing to be the 'butt' of the joke to inspire joy in others. He's not afraid of what people think - he just wants them to smile.
Of course, it's also important to acknowledge that Elderbrook's Instagram is a great way for fans to hear new music first. We're always keeping an eye on Elderbrook's Instagram to hear what he's been working on before anyone else, and it's a great way to keep in the know. Often, he'll post videos like the one below, where he's dancing to a new song of his. We can't help but go and check out what he's been working on after hearing these snippets. Whether it's his dance moves, or the track, we've gotta hear the full thing.
Check out Elderbrook's new album Why Do We Shake In The Cold? below. It's a great way to understand Elderbrook's view on life, and why he doesn't want people to take things too seriously. He believes that above all else, human connection is key. He wants to connect with all his fans on as deep a level as possible - even if it's through his goofy Instagrams. Whatever way he reaches you, he's happy. He just wants you to know that you're important.