We were all a little confused when late last year, Beyonce challenged her fans to go vegan, seemingly out of nowhere. It all make sense now though, as she's spruiking her trainer Marco Borges' new project, The Greenprint Project, which asks people to reduce our environmental footprint by eating plant-based meals.
And Bey and Jay-Z want their fans - a combined 253 million on Instagram - to go vegan so bad that they're actually giving away tickets to their shows for life (or the next 30 years, whatever).
The couple wrote the introduction to The Greenprint Project's diet book, with Beyonce promising to eat plant-based breakfasts and go meatless on Mondays. Jay meanwhile has promised to eat two plant-based meals per day.
Now we're not sure how The Greenprint Project aim to police whether you really are going plant-based, but all you have to do to enter the draw to win lifetime tickets is sign up to their site. We assume they'll just hammer you with information and studies about why it's important to stick to it.
Either way, here's where you can enter! Bey & Jay for life, here we come!
