Beyoncé's Helped Turn An Aboriginal Artist Into A Social Media Star After Featuring Her Work On Instagram

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    Beyoncé's Helped Turn An Aboriginal Artist Into A Social Media Star After Featuring Her Work On Instagram
    POSTED
    By Ben Madden

    Beyoncé and Jay-Z
    Beyoncé and Jay-Z. Photo by Kevin Mazur/Getty Images for Roc Nation.

    Beyoncé's always had impeccable taste, and she's proved that once again after featuring Northern Territory artist Yukultji Napangati on her Instagram page.

    While Yukultji Yukultji has been popular in Australia for a long time now, rising to prominence after exhibiting her work at Sydney's Museum of Contemporary Art back in 2005, it's only recently that she's been able to exhibit her work overseas.

    Bey posted herself posing in front of the artwork on Instagram, and the post has 3.6 million likes at the time of writing, with that number continuing to rise. The painting was bought back in February 2019, after Yukultji's solo exhibition in New York.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Beyoncé (@beyonce)

    The actual purchase was made by Jay-Z, according to Papunya Tula Artists Gallery Manager Paul Sweeney. Papnuya Tula Artists is an art collective that represents Yukultji, as well as over 120 other Indigenous artists from the Northern Territory and Western Australia.

    Speaking about the purchase, Paul told SBS, "Beyonce's husband or partner came in and bought it, Jay-Z. So it was actually sold before we got there. The main thing is it went to a good home and is now getting very good exposure." 

    READ MORE: Keep Yourself Entertained By Learning Some Of Beyoncé’s Best Dance Breaks

    We can't wait to see how Bey's influence impacts Yukultji's success in the future. You truly do love to see it, and it's nice seeing a global star like Beyoncé showcasing and enjoying the work of Aboriginal artists.

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    Tags:
    pop, Beyonce

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Beyoncé and Jay-Z
Beyoncé and Jay-Z. Photo by Kevin Mazur/Getty Images for Roc Nation.
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