If you're looking to hear what the new wave of Australian R&B is sounding like, then BOY SODA's new single WELCOME TO THE GLOW UP is for you. It's a bouncy R&B/hip-hop hybrid track that features production from Korky Buchek, and it'll put an extra spring in your step.
After travelling to the US in 2019 to support Dominic Fike, BOY SODA's been busy releasing a string of singles that have showcased his velvety vocals and high-energy songwriting, and the lyrics on WELCOME TO THE GLOW UP are brimming with confidence. Try and get the hook from W2TGU out of your head - it can't be done.
The track is a song about self-love and self-empowerment, capturing BOY SODA's journey of finding his sound and learning to embrace his creativity. The journey to the US opened his eyes to what music looked like beyond Australian shores, and he's been channelling that energy into his songwriting ever since.
Speaking about the track, BOY SODA says, "W2TGU is a celebration of self-acknowledgement and progress. I fault myself a lot for not stopping and ‘smelling the roses’ because creatively, artists are always way ahead of their released material.
"As I find my feet as an R&B artist in Australia, I thought it was important to let people know that I’m confident, I know myself, I’m happy and really focused right now. I have a lot to give people sonically and emotionally and this track feels like the siren opening the floodgates. Like a BOY SODA war-cry to the rest of the unreleased songs.”
Check out WELCOME TO THE GLOW UP below. The Bailey Watts-directed video for the track features BOY SODA spending time with a panda that represents his alter-ego, and it's a visual trip. Who hasn't wanted to speak to a panda before?