Cher and Future are the most unlikely pairing since Future and Maroon 5, joining forces for a very awkward Gap advertisement.

The pair meet on a staircase to sing Sly and the Family Stone's Everyday People with Cher taking most of the vocal duties.

As awkward as it is, it's kind of endearing and also very fun to think about Cher and Future being actual BFFs in real life.

Somehow we don't think they are and it's wild to even think of these two being named in the same sentence by whoever dreamt up this cooked concept.

2017 just gets weirder.