Photo by Dave J Hogan/Dave J Hogan/Getty Images
He already has his own label and festival but now his empire is growing even larger with the addition of a publishing imprint.
He's teamed with Penguin Random House to start #Merky Books and he'll be shining a light on underground authors.
“I know too many talented writers that don’t always have an outlet or a means to get their work seen,” he said.
“Reading and writing as a kid was integral to where I am today and I from the bottom of my heart can not wait to hear your stories, your poems, your novels, your sci-fis and then getting them out into the big wide world.”
The first release on the imprint is his own book Rise Up: The #Merky Story So Far. It's going to be one for the fans with unseen photos and excerpts from those who are closest to him.
See his post about it below.