Sooooooo, here we all were thinking the world was coming to an end as the Mayan calender reached the winter solstice of 2012 BUT it turns out the doomsday Mayan Gods pulled the ol’ ‘so the world is ending… …NOT’ trick and have granted us another crack at the wheel.
Anyway, while we were getting busy stocking up on canned goods and reinforcing our underground bunkers the good people over at Highsnobiety kept their fingers on the pulse and have chosen their picks for the best 5 music videos to drop this side of the year that nearly wasn’t. In your face Maya!
Toro y Moi – Say That (Dir. HARRYS)
What a way to kick off the New Year. Chaz is back with another funky foot-tapping, hip-shaking melody. Just like his last release ‘So Many Details’ (also directed by HARRYS) we see a more stoney-faced side to Chaz. Although don’t let the frowning fool you, judging by the fresh/nerdy dance moves in the forest, he still knows how to get down.
Side note: 1:15 is pure gold.
Sky Ferreira – Lost In My Bedroom (Dir. Grant Singer)
A lo-fi, sweaty grungefest from the same guy that brought you Ferreira’s pouting and pensive ‘Everything is Embarrassing’ video – Grant Singer’s got range. This one will leave you needing a (cold) shower.
Benzel – Fallin’ Love (Dir. Haley Wollens)
Although also filmed in a bedroom, this one is pretty much the opposite of Sky Ferreira’s latest video. When that blacklight turns on, shit jumps up a notch. Benzel continue to push the boundaries and I think 2013 will be their breakout year. Oh and another thing, they’re only FIFTEEN AND SIXTEEN!
Kendrick Lamar – Backseat Freestyle (Dir. Jerome D, Dave Free & Kendrick Lamar)
Featuring footage in Paris and Compton, Kendrick has thrown down the gauntlet with his directorial debut. The close-ups of the Eiffel Tower help give that line some visual clarity and with a cameo from the infamous ‘Sherane’ it’s not too hard to work out why she got a song named after her on ‘good kid, m.A.A.d city.’
Ryan Hemsworth – Colour And Movement (Dir. Yoni Lappin)
Ryan Hemsworth became one of the breakthrough acts of 2012 with his stellar remixes and intricate production. Comfortable producing Pop, R&B and Trap the young Canadian is a serious force to be reckoned with. He’s been a very busy man this past year so I don’t really blame him for getting a bunch of women armed with cigarettes and ‘Who the fuck are you?’ stares to stand in for him in his latest video.
-Jack Stone for highsnobiety.com