McDonald's sales have finally risen thanks to a collaboration with Travis Scott.
The celebrity team-up, their first since 1992, contributed to a 4.6% rise in comparable sales in the three months ending September compared to the same period last year.
It's significant because McDonald's has struggled to compete with rising competition in recent years and has also taken a hit due to pandemic-related lockdowns.
“We’ve been pushing ourselves recently to go beyond our traditional comfort zone," said US Chief Marketing Officer Morgan Flatley about the Scott campaign.
Anyone who has tried to cop anything with Scott's name attributed to it will now how difficult it is. Scott's meal, which was basically a Quarter Pounder meal with Sprite, brought his hypebeast crowd to the fast food joint.
According to The Wall Street Journal, an Ohio restaurant manager said the kitchen was overwhelmed by the demand for the meal. Downloads of the McDonald's app also increased by 20% after the launch of the meal.
Scott is currently enjoying his third number one record of the year in the US with the appropriately titled FRANCHISE.
McDonald's has just announced an upcoming collaboration with J Balvin.