Twenty One Pilots are now Guinness world record holders, breaking the world record for the longest music video ever.
Back in June, the band called on fans to submit video for the visuals for their never-ending Level Of Concern video, with the fan footage being used to form a constant live stream of automatically generated footage.
Every time the song restarts, the footage changed - meaning the video could theoretically go on forever.
However, the stream ended last week, with band member Josh Dun "accidentally [pulling] the plug", according to the band's Twitter. As a result of the video ending, the band were crowned world record holders.
The band tweeted, "since josh accidentally pulled the plug on the never-ending video for Level of Concern, Guinness checked out the stats and declared it officially the longest video ever. congratulations, you did it."
since josh accidentally pulled the plug on the never-ending video for Level of Concern, Guinness checked out the stats and declared it officially the longest video ever. congratulations, you did it. pic.twitter.com/5DFGsQA8ac
— twenty one pilots (@twentyonepilots) December 19, 2020
The video officially went for 177 days, 16 hours, 10 minutes and 25 seconds, breaking the previous world record set by Pharrell Williams' 24-hour long video for Happy.
More than 400 new versions were created of the Level Of Concern video every day, meaning you'd get a new experience every time you watched it.
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To celebrate the video's end, the band posted a skit where Josh accidentally unplugged a "mini-server". You can watch that video below, as well as the official video for Level Of Concern.
for the last 178 days fans have been generating a never-ending music video for Level of Concern. well, we thought it was never going to end. pic.twitter.com/FxoZVg2qi5
— twenty one pilots (@twentyonepilots) December 16, 2020