Most musicians could only dream of going from relative obscurity to global fame in just a matter of years. But while that remains an realisable fantasy for most, for YNG Martyr, well, that's exactly how It Happened.
The Canberra hip-hop artist and Wiradjuri man has undoubtedly had something of a strange musical journey. For him, his music career can be traced back to when he was 12 years old, playing Call Of Duty, when another player in the chat room challenged him to create a freestyle rap. The rest, as they say, is history.
Soon enough, YNG Martyr was writing his own music, composing his own lyrics, and before long, on the cusp of musical greatness. But it was in 2019 that things really took off, when influencers began to use his song Nike Ticks in videos. To date, the track has more than 66 million streams on Spotify alone, and shows no signs of slowing down.
Likewise, neither does his current career. Following on from the release of February's Love Boy, YNG Martyr has kicked things up another notch, not only announcing his signing to Warner Music Australia, and releasing his latest single, It Happened.
Contemplative yet energetic, It Happened centres around an internal dialogue between himself and a shadowy subconscious figure, allowing him to look inward as he continues to expand his profile outward.
"I believe everyone has an 'it' that they are waiting to occur in their life, whether that is becoming a full-time artist or winning the lottery," YNG Martyr says of his news. "It Happened is a celebration of me finally feeling as though my 'it' has happened with music.
“Penning this deal with Warner means that I can continue to grow independently overseas, but have the backing of a dedicated team within Australia. I am not usually a person who is interested in label deals, but after meeting the team here I was convinced that they had my best interest at heart and they knew what they were doing. The new Warner team is everything I could have asked for and more and I genuinely can't wait to achieve what we have set out to achieve."
His new track also comes with a highly ambitious music video, aligning with his musical career. Shot in under 18 hours and directed by Josh Davis, in and around his hometown of Canberra, it's a perfect accompaniment to an already-impressive track.
Read More: INTERVIEW: YNG Martyr On The "Sport Of Rap", Music Marketing & The Significance Of 222
"My career has always been very DIY, and in a lot of ways I have done everything in reverse," he concludes. "80% of my listenership is currently in America, which is insane to me, but a big part of me has always itched to bring it back to Australia."