Snoop Dogg knows what he likes in a gin - so he's launched his own gin brand, INDOGGO.
He's teamed up with Trusted Spirits' co-founder Keenan Towns on INDOGGO. Together, they've created a “laid-back California style” drink.
Snoop's 1994 hit Gin And Juice inspired INDOGGO, and Snoop says, “I can’t wait for the world to taste my remix on gin! When I wrote Gin And Juice back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem.
“When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
The drink took two years to develop and contains all-natural ingredients. The gin includes strawberry and citrus “for a slightly sweet and fruity finish”.
It's only available to pre-order in the US for now - but fingers crossed it makes its way to the rest of the world. Everyone wants to live it up like Snoop, so let's hope he gives the people what they want.