Halsey's been teasing some huge announcements in 2021, and she's just dropped the news that she's releasing her own make-up brand, About Face.
Inspired by the 90s, Halsey took to social media to talk about the products, saying, "Many of you know I've done my own makeup for a long time. I believe makeup is about feeling cool, not looking perfect. “about-face” is available for preorder now."
many of you know ive done my own makeup for a long time. i believe makeup is about feeling cool, not looking perfect. “about-face” is available for preorder now ✨ https://t.co/0Psz9jTdCO -- @aboutfacebeauty pic.twitter.com/wsdqWK2BEW
— h (@halsey) January 4, 2021
On About-Face's website, they've stated their mantra - calling for freedom and expression through make-up. The website says, “We are built on the truth that no one is just one thing — humans are weird, complex, and entirely beautiful because of it,” the website states. “Everyone has their own messy, mad, and personal method to becoming our greater selves.
"So, we make products that are hard-working over hype, designed to celebrate every version of us. The ones we end up being, and all of the experimental versions along the way. We hand over the reins, giving everyone the power to represent themselves and celebrate one another — because who knows what will happen when you lean into every dimension of you?”
Halsey's always been a lover of make-up, tweeting that "I’ve been doing makeup for myself for most of my career (even as far as SFX!) I am a student and a lover and every detail of this from shade names, to product ingredients, to packaging was me.
"I am so happy I could faint. Thanks for being so excited with me!!!!!" She's been putting this together for "2 or 3 years", so it's so exciting that it's finally here.
I’ve been doing makeup for myself for most of my career (even as far as SFX!) I am a student and a lover and every detail of this from shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!
— h (@halsey) January 4, 2021
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If you're looking to pre-order any of the products, you can do so here. Orders are set to start shipping out on January 25th, 2021, and you can watch the official announcement video via Halsey's Twitter above. We're so excited by this news, and we can't wait to try the products!