Macklemore has channelled the talents of OutKast's André 3000 for his latest single, unveiling the music video for the new track, MANIAC.
Effortlessly smooth in its construction, MANIAC also features the talents of Californian singer Jordan Topf (better known to music fans as Windser), who lends his silky smooth pipes to the track's hook. Combining with Macklemore's own slick lines, MANIAC boasts the production talents of both Budo and frequent collaborator Ryan Lewis.
"The first time I heard Windser singing the hook on MANIAC I fell in love with it," Macklemore explained of the new single. "It’s infectious and relatable and I couldn’t get it out of my head.
"We’ve all been in relationships that maybe don’t feel healthy all the time, but we still love that person and are dependent and addicted to that love. It’s universal. MANIAC is that love story."
However, while the track is easily one of Macklemore's finest in recent years, it's the accompanying music video that's been stealing the show. Directed by Jack Magraw (and featuring a co-direct credit from Macklemore), the clip is a throwback to OutKast's classic Hey Ya!, with acclaimed Canadian journalist Nardwuar introducing a televised performance from Macklemore And The Maniacs.
Before long, the clip moves into a faithful homage to the many talents of André 3000 as seen in the original clip. Backed by vocalists, a full band (including Windser himself), and an array of cheerleaders, it's a stylish recreation of '70s TV show performances, and most importantly, underlines a sense of fun from the acclaimed US musician.
Macklemore's latest single follows on from the release of last month's Chant, which saw him working with Australian chart-topper Tones And I. It's currently unknown if these new tracks are tastes of a new album, but if so, it would serve as Macklemore's first full-length release since 2017's Gemini.